How many versions of the truth does your company have?

When finance, buying, marketing and stores each plan from different numbers, everyone is right — and nothing lines up.

Planning October 2026 · 5 min read

In short
  • Different teams often hold different, equally reasonable numbers.
  • The cost is stock in the wrong place and meetings spent reconciling.
  • A shared plan moves the disagreement from 'what are the numbers' to 'what should we do'.

Ask four teams how much will sell next month and you'll often get four answers. Finance has a budget. Buying has an order plan. Marketing has a campaign calendar. Stores have a feeling. Each answer is reasonable on its own. Together they produce stock in the wrong place and meetings spent arguing about whose spreadsheet is correct.

Why it happens

Spreadsheets are copied, edited and emailed. Within a week there are several versions, and nobody is sure which is current. Even when the numbers agree on Monday, they drift by Friday. Add a few manual adjustments — 'I know this product is about to take off' — and each team's version carries its own invisible changes.

What it costs

A small experiment

Choose one number — next month's expected sales for your top product group — and ask each team for theirs. Write them next to each other. The spread is the cost of not having a shared plan. Most companies are surprised by how wide it is.

What a shared plan changes

What a shared plan does not do

A shared plan won't remove disagreement — it will move it to the right place. People can still disagree about what will happen. They stop disagreeing about what the numbers are. That is a much more productive argument to have.

Getting started

You don't need to unify everything at once. Begin with one product group and one forecast, make the changes visible, and let the other teams see it. Once people stop maintaining their own copies, the habit spreads on its own.

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